Participate in the P@SHA ICT Awards. So says Jawwad A. Farid, CEO of Alchemy Technologies is a past winner of the P@SHA ICT Awards, a judge of the P@SHA & APICTA awards for the past 3 years, a mentor to young entrepreneurs, a teacher and author of the book “Reboot”. He thinks that any company that wants to reach out to the regional & international market should participate in the P@SHA ICT Awards.